So we are off and running with a few new Advertisers. The first Advetisers to the site are pretty much getting free upgrades. We plan to keep them there as long as possible to try everything out and give us some feedback as to how we can improve things.
We have some new business freinds from BizzFlip and hope to have their Video Ad on our site soon. By the way, we highly reccommend this site which is the CraigsList of the business world. They have been up and runnnig since May and seem to be doing very well.
We remain open to hearing from anyone as to how we can improve HotPluto for both Advertisers and Consumers. Our goal is to make this site as interactive as possible in the spirit of Web2.0.
Saturday, October 20, 2007
Sunday, October 14, 2007
October 15th?
As per out press release, we are gearing up to officially launch tomorrow a.m. What does this mean? It really means we are optimistically sure the bugs have been worked out and the site is ready for Advertisers and Consumers.
You will notice the site is heavily promoted for Advertisers as the first phase will be focused on bringing new Advertisers to the site and getting their Video Ad's listed. You will also notice there are more of the "commercial" grade Ad's on the site the samll business Ad we are targeting. This is because we decided to leave examples for other Advertisers. As new Advertisers come on board, we will relpace the samples with real Ad's. You can see there are a few.
How can you launch a site without content? Gathering content for a Video Ad directory is not easy...especially when there is little content out there. The good news is that new Advertisers will get some freebies and incentives to bring on other Advertisers that they may know. Also, I guess you could look at it this way; there is some real value in being that only Advertiser in a particular category (or as it currently is...all grouped together under Video Ads) When we get more content, we will turn on the "categories" or search function. We beleive there is no bigger turn off on a search realted site than to have someone search for specific content and find nothing. Yes, we will have to overcome this in time.
I think the hardest nut to crack is motivating people to actually take the time and create a Video Ad. If you have a camcorder and some footage, we do provide professional tools downloadable from out site that can help you create a cool, classy, funny and sticky Ad.
So come by and visit...your input is what we really need right now. How do we make this work for you? Let us know....
You will notice the site is heavily promoted for Advertisers as the first phase will be focused on bringing new Advertisers to the site and getting their Video Ad's listed. You will also notice there are more of the "commercial" grade Ad's on the site the samll business Ad we are targeting. This is because we decided to leave examples for other Advertisers. As new Advertisers come on board, we will relpace the samples with real Ad's. You can see there are a few.
How can you launch a site without content? Gathering content for a Video Ad directory is not easy...especially when there is little content out there. The good news is that new Advertisers will get some freebies and incentives to bring on other Advertisers that they may know. Also, I guess you could look at it this way; there is some real value in being that only Advertiser in a particular category (or as it currently is...all grouped together under Video Ads) When we get more content, we will turn on the "categories" or search function. We beleive there is no bigger turn off on a search realted site than to have someone search for specific content and find nothing. Yes, we will have to overcome this in time.
I think the hardest nut to crack is motivating people to actually take the time and create a Video Ad. If you have a camcorder and some footage, we do provide professional tools downloadable from out site that can help you create a cool, classy, funny and sticky Ad.
So come by and visit...your input is what we really need right now. How do we make this work for you? Let us know....
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