Hot Pluto continues to evolve with our latest office opening in Sydney, Australia. Our partnerhsip with CFM Media will insure Hot Pluto is marketed and provided as a cost effective vieo advertising solution in Australia and New Zealand.

CFM has created a "Make and Host" program which includes the creation of a video ad and one years Level-1 hosting on www.hotpluto.com.

All businesses out there realize they need to eventually have a video pressence on the Internet. With the continuing advancements in Broadband and Video Tech, the opportunities for companies around the world to showcase their company, products and services in motion is endless! Below, is a U.S. Hot Pluto Advertiser's testimonial:

April 30, 2008

It was pretty cool to be featured on Killerstartups. We had several major companies contact us wanting to bring HotPluto to their area (in some cases country)


Our goals are to build this video ad directory so that Advertisers get the promotion they deserve and for the price they can afford. With over 250 advertisers on the site now, we have a ways to go. Even by offering freebies, it is still a chore for the Advertiser to fit in the creation of their video ad. With that said, we have added an Image Upload option so that Advertisers can get a presssence on the site while they figure out what, who, where, when, why in regards to getting their video ad done. Their images will play like a slide-show.

Google, Yahoo and MSN are still working out how they will serve video ads up on their site in a less intrusive maner. HotPluto is defined as a Video Advertising Directory. Where we differ from these Goliaths, is that we are buidling a home for Video Advertisers--we are not showing up on various realted content websites out there via a CPC marketing campaign.

Consumers will eventually frequent the site but not before, the content is there. So the current focus remains on the Advertisers and getting their content listed in the directory.

The Video Advertising market is emerging but booming at the same time. We are in the game early and hopefully that will help us progress to a global reach and appreciation...still a long ways to go. This is why we are offering huge incentives that include FREE premium advertising for new Advertisers.

At Hot Pluto, we strongly beleive that whether it is re-purposed TV Ads, Viral Video Ads or professional Made for Internet Ads, they are coming! It's not if as far as we are concerned..it is WHEN!

Brett

Combining the Power of Google and Youtube

Google and Youtube were bascially the inspiration of HotPluto. If you combine the power and reach of both, you have a Video Advertising Business Directory. Of course content and traffic are the key to any successfull website. Throw in a catchy name and your there!

Not exactly. Everyone has to have a starting point and convince "happen by's" to stay and look around. So the content has to be compelling and the point of the website has to be clear. We are still discovering who we are and more about our audience. We hope to learn alot from people but we first need to successfully bring people to the site.

Alexa seems to be a great tool to track your traffic stats. We've have climbed the traffic charts exponentially the past 6 months but have a long way to go. SEO is a big part of it along with all the other necessary tools out there.

Blogger is a great tool and we hope to use it like it needs to be used. Reaching out to people and getting feedback is our priority. If we don't hear from people we can't get this right. We have evolved through 3 major site designs and hope we have fnally landed on the right one. Content will change from time to time (it needs to) but I think we have found the general look we want.

So once again...tell us what you want...what will make Hot Pluto a household name? "HotPluto me?" It would be really cool someday if this is the phase business owners use to tell customers how to get an in debth look of their business. The video aspect is what we hope will drive customers to the site. Shopping in this new dimension should make for more infomed purchasing.

Update 10/20/07

So we are off and running with a few new Advertisers. The first Advetisers to the site are pretty much getting free upgrades. We plan to keep them there as long as possible to try everything out and give us some feedback as to how we can improve things.

We have some new business freinds from BizzFlip and hope to have their Video Ad on our site soon. By the way, we highly reccommend this site which is the CraigsList of the business world. They have been up and runnnig since May and seem to be doing very well.

We remain open to hearing from anyone as to how we can improve HotPluto for both Advertisers and Consumers. Our goal is to make this site as interactive as possible in the spirit of Web2.0.

October 15th?

As per out press release, we are gearing up to officially launch tomorrow a.m. What does this mean? It really means we are optimistically sure the bugs have been worked out and the site is ready for Advertisers and Consumers.

You will notice the site is heavily promoted for Advertisers as the first phase will be focused on bringing new Advertisers to the site and getting their Video Ad's listed. You will also notice there are more of the "commercial" grade Ad's on the site the samll business Ad we are targeting. This is because we decided to leave examples for other Advertisers. As new Advertisers come on board, we will relpace the samples with real Ad's. You can see there are a few.

How can you launch a site without content? Gathering content for a Video Ad directory is not easy...especially when there is little content out there. The good news is that new Advertisers will get some freebies and incentives to bring on other Advertisers that they may know. Also, I guess you could look at it this way; there is some real value in being that only Advertiser in a particular category (or as it currently is...all grouped together under Video Ads) When we get more content, we will turn on the "categories" or search function. We beleive there is no bigger turn off on a search realted site than to have someone search for specific content and find nothing. Yes, we will have to overcome this in time.

I think the hardest nut to crack is motivating people to actually take the time and create a Video Ad. If you have a camcorder and some footage, we do provide professional tools downloadable from out site that can help you create a cool, classy, funny and sticky Ad.

So come by and visit...your input is what we really need right now. How do we make this work for you? Let us know....

Advertising You Can Use

OK, so HotPluto.com is finally up and running. Still some bugs to work out but that's every new websites issue. HotPluto is the worlds 1st Video Advertising business directory. Businesses (Advertisers) create a profile, upload their Video Ad and Consumers shop the directory for products and services they are looking for. We take the existing single dimension shopping experience and add an interative element that truly unites the Advertiser with the Consumer.



Of course we are interested in your feedback and primarily, how we can make this a better experience for you. We don't claim to have it all but we do claim your shopping experience online will be like no other. Advertisers can even offer coupons that registered Consumers can grab. Consumers can even rate the Video Ad and comment on the product or shopping experience they have had in the past with the Business.



Basic services are FREE so there is no reason why you can't try it out. Sure there isn't much content on there now...that just gives you the chance to be among the first to post your product or service!



Remember your feedback will drive the look and feel for this new site...without it, we won't achieve what we set out to do. Google and YouTube are defintely influences with this site but ultimately, we beleive we have created something unique and our hope is that it catches on.



Thanks for stopping by!